GOOD GROUP
Good Hotel is a hospitality concept by the profit for non-profit Good Group, merging premium quality with social business and doing good. The iconic logo is a strong and recognizable 'coat of arms' that symbolizes the mission of the innovative hotel brand: Premium hospitality with a cause. 

Design & Art Direction: Remko Verhaagen
Branding & Marketing: Marie-Julie Craeymeersch
Good Concept & Founder: Marten Dresen

For more information visit www.good.community

 
  Brand  / Branding sample (handmade in Guatemala).

Brand / Branding sample (handmade in Guatemala).

  Good Hotel  / Brand concept

Good Hotel / Brand concept

  Good Hotel  / Brand design strategy

Good Hotel / Brand design strategy

  Font  / FreightSansPro (Book and Bold)

Font / FreightSansPro (Book and Bold)

  Quotes  / "LOOKING GOOD"...

Quotes / "LOOKING GOOD"...

  Grid  / Good Hotel brand identity with framed fields for logo, info and name.

Grid / Good Hotel brand identity with framed fields for logo, info and name.

  Stationary  / Letterhead, business card and notepad with GOOD IDEAS pencil.

Stationary / Letterhead, business card and notepad with GOOD IDEAS pencil.

  Muneca cards  / Welcoming card inspired by Guatemalan legend.

Muneca cards / Welcoming card inspired by Guatemalan legend.

  Merchandise  / Tote, tee and beanie.

Merchandise / Tote, tee and beanie.

  Good to go  / To-go and merchandise items.

Good to go / To-go and merchandise items.

  Good stuff  / Do-Not-Disturb sign, (Guatemalan) soap packaging and hair dryer bag.

Good stuff / Do-Not-Disturb sign, (Guatemalan) soap packaging and hair dryer bag.

  Menu  / Modular sheets: Good storytelling, drinks, breakfast, beer/wine, liquids and cocktails.

Menu / Modular sheets: Good storytelling, drinks, breakfast, beer/wine, liquids and cocktails.

  Signage  / Water-cut stainless steel signage to match the industrial feel of Good Hotel London.

Signage / Water-cut stainless steel signage to match the industrial feel of Good Hotel London.

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