Good Hotel / Brand Design
Good Hotel is a hospitality concept by the profit for non-profit Good Group merging premium quality
with social business and doing good. The iconic logo is a strong and recognizable 'coat of arms' for
the mission of the innovative hotel brand: Premium hospitality with a cause.
Design & Art Direction: Remko Verhaagen
Business Founder: Marten Dresen
Branding & Marketing: Marie-Julie Craeymeersch