Blooey is the Rotterdam based studio and collection of designer Remko Verhaagen. The studio focuses on projects for socially and ecologically engaged clients (both commercial and non-profit), while the collection is an independent platform to explore and showcase the essence of Remko’s ideas and style. Each project – whether product, interior or brand design - is driven by the motto: CREATE BEAUTY DO GOOD.
There is a timeless, natural beauty hidden within every project and it takes time and dedication to find and celebrate it. The beautiful simplicity of Remko’s work is not only a result of his love for aesthetic purity. The focus found in its iconic quality is also key to translate abstractions such as vision and culture into tangible designs and meaningful experiences.
The son of an artist and an architect, Remko Verhaagen (1980) studied at Delft University of Technology, where he graduated in 2006 with a master’s degree in Product Design. He worked at some of the best design studios of the Netherlands (among which VanBerlo, where he is still part of the team), designing for brands such as Batavus, Douwe Egberts and Grolsch. His work has been awarded numerous prices including the iF Gold, RedDot Best of the Best and GIO design award.
When he was asked to design a social business hotel concept from scratch, he knew it was the perfect opportunity to do something new and good. Those years as the Art Director of the Good Group - working on projects in Amsterdam, Antigua, London and Rio de Janeiro - taught him about interior design and entrepreneurship in a way he could have never experienced at a studio.
In the late summer of 2016 - exactly ten years after he started his career - Remko took some time to think about what he wanted to do next. So, he got his sketchbook, rented a small cabin in the forest and asked himself: what is the most awesome thing I can possibly imagine?
He discovered that he strongly believes in the concept of synergy: when everybody does what they love and you collaborate based on each other’s strengths, you get great stuff. And so, combining his talent for design and the intrinsic wish to do good, the CREATE BEAUTY DO GOOD motto was going to be the leading vision for establishing his own studio in Rotterdam. Since then, Remko simply tries to create something beautiful and do something good every single day.
Blooey’s creative process is guided by a circular model of synergy: CREATE (iconic beauty), MAKE (premium quality), DO BUSINESS (with win-win concepts) and DO GOOD (by sharing and inspiring). This approach envisions projects that go beyond traditional boundaries of commercialism and charity, enabling positive co-creation with a shared reward for all.
The essence of beauty is that it makes you feel good. The CBDG collection features a selection of Remko’s best work, mixing products designed in collaboration with clients and items incubated by Blooey. All products are made by local craftsmen, using high-quality, eco-friendly materials and 50% of the profit is donated to collaborating charities.