Good Hotel London / Public Space

Good Hotel London is a floating social pop-up hotel moored in the historic Royal Victoria Docks offering views over the river Thames and city of London. It moved there from Amsterdam where it stayed for one year while training 70 unemployed Amsterdammers to find a job in the hospitality industry. The Good Hotel, which was totally re-purposed from a former detention center into a beautiful 144 room hotel, offers a premium hotel experience and the opportunity to do something back for the local community while traveling.

Design & Art Direction: Remko Verhaagen
Design team: Sikko Valk (lead) / Jeroen Vester / Stijn Bakker / Jeroen Harthoorn / Geert Decock
Realisation team: Yorick Oldenkamp / Jan Oldenkamp / Peter Bottelier / Van Vliet Interieurmakers / Vossenhofliving / KIN / Jacobs Elektro
Photography: Chris Baker
Specs: A 100x20m floating platform / 700m2 public space / 900m2 corridors etc
Awards: REBELS award (greatest innovation/disruption) / Nominated for Entree Magazine hotel concept award
Charity: City of Amsterdam / London

Book a room at www.goodhotellondon.com

 

 

Reading table / We were looking for the right blend of industrial and natural. Showing the construction and sturdiness of the building and combining it with elements, materials and textures that make you feel right at home.

Reading table / We were looking for the right blend of industrial and natural. Showing the construction and sturdiness of the building and combining it with elements, materials and textures that make you feel right at home.

Neon art / Good Hotel Amsterdam is not a (so called) design hotel. We used design to create an experience that embodies the mission of the Good Group: Premium hospitality with a cause. 

Neon art / Good Hotel Amsterdam is not a (so called) design hotel. We used design to create an experience that embodies the mission of the Good Group: Premium hospitality with a cause. 

Ivy's lounge / The wonderful photos of Good Hotel staff are conversation-starters and create awareness for Good Group's social philosophy. This is a collage of Ivy showing his favorite spots in Amsterdam.

Ivy's lounge / The wonderful photos of Good Hotel staff are conversation-starters and create awareness for Good Group's social philosophy. This is a collage of Ivy showing his favorite spots in Amsterdam.

The spot light / Sit here for a private moment to check your mail...

The spot light / Sit here for a private moment to check your mail...

Bar / The multi-functional 'day and night' layout of the bar focusses all food & beverage related activities in one area. This creates a social buzz from breakfast till late nights drinks that connects guests and staff.

Bar / The multi-functional 'day and night' layout of the bar focusses all food & beverage related activities in one area. This creates a social buzz from breakfast till late nights drinks that connects guests and staff.

Xadrya's lounge / Much like you would see in a Dutch home, we mixed design classics by Lensvelt and Moooi with everyday design from Hema and the items we designed ourselves for Good Hotel.

Xadrya's lounge / Much like you would see in a Dutch home, we mixed design classics by Lensvelt and Moooi with everyday design from Hema and the items we designed ourselves for Good Hotel.

Communal table / When we opened up the space we found some amazing metal frames hidden in the walls.

Communal table / When we opened up the space we found some amazing metal frames hidden in the walls.

Valerie's lounge / Pure is premium to us. We didn’t design golden taps or use marble tabletops to create a premium look and feel. We found luxury in simplicity and originality.

Valerie's lounge / Pure is premium to us. We didn’t design golden taps or use marble tabletops to create a premium look and feel. We found luxury in simplicity and originality.

Signage / Water-cut stainless steel signage to match the industrial feel of Good Hotel Amsterdam.

Signage / Water-cut stainless steel signage to match the industrial feel of Good Hotel Amsterdam.

Photo shoot / Remko and Sikko.

Photo shoot / Remko and Sikko.

DNA / Design DNA made to find the right atmosphere for each specific space featuring the black ceiling, wood clad wall and iconic natural furniture.