GOOD GROUP
Good Hotel is a hospitality concept by the profit for non-profit Good Group, merging premium quality with social business and doing good. The iconic logo is a strong and recognizable 'coat of arms' that symbolizes the mission of the innovative hotel brand: Premium hospitality with a cause.
Design & Art Direction: Remko Verhaagen
Branding & Marketing: Marie-Julie Craeymeersch
Good Concept & Founder: Marten Dresen
For more information visit www.good.community
Brand / Branding sample (handmade in Guatemala).
Good Hotel / Brand concept
Good Hotel / Brand design strategy
Font / FreightSansPro (Book and Bold)
Quotes / "LOOKING GOOD"...
Grid / Good Hotel brand identity with framed fields for logo, info and name.
Stationary / Letterhead, business card and notepad with GOOD IDEAS pencil.
Muneca cards / Welcoming card inspired by Guatemalan legend.
Merchandise / Tote, tee and beanie.
Good to go / To-go and merchandise items.
Good stuff / Do-Not-Disturb sign, (Guatemalan) soap packaging and hair dryer bag.
Menu / Modular sheets: Good storytelling, drinks, breakfast, beer/wine, liquids and cocktails.
Signage / Water-cut stainless steel signage to match the industrial feel of Good Hotel London.
