Good Hotel / Brand Design

Good Hotel is a hospitality concept by the profit for non-profit Good Group merging premium quality
with social business and doing good. The iconic logo is a strong and recognizable 'coat of arms' for
the mission of the innovative hotel brand: Premium hospitality with a cause. 

Design & Art Direction: Remko Verhaagen
Business Founder: Marten Dresen
Branding & Marketing: Marie-Julie Craeymeersch

 

Good Hotel / Amsterdam logo with location.

Good Hotel / Amsterdam logo with location.

Good Group / Logo with three 'Plus' signs to symbolize the combination of quality, business and doing good.

Good Group / Logo with three 'Plus' signs to symbolize the combination of quality, business and doing good.

Ride / VANMOOF rental bikes with Good Hotel branding.

Ride / VANMOOF rental bikes with Good Hotel branding.

Room numbers / Water-cut 3mm stainless steel custom made for Good Hotel Amsterdam.

Room numbers / Water-cut 3mm stainless steel custom made for Good Hotel Amsterdam.

Door hangers / Laser engraved solid oak custom made for Good Hotel Amsterdam.

Door hangers / Laser engraved solid oak custom made for Good Hotel Amsterdam.

Good Stuff / Good Hotel tote bags traveling the world.

Good Stuff / Good Hotel tote bags traveling the world.

T-shirts / Tees for the Good Hotel Amsterdam crew.

T-shirts / Tees for the Good Hotel Amsterdam crew.

Signage / Water-cut stainless steel signage to match the industrial feel of Good Hotel Amsterdam.

Signage / Water-cut stainless steel signage to match the industrial feel of Good Hotel Amsterdam.