Arima Café / Brand Design

Arima is a social coffee brand offering premium, single blend coffee from Guatemala. Their believe in openness and honesty to make ethical and eco-friendly coffee, is represented by a brand and packaging design that is infused with the rich flavors of the Central American lifestyle. To show that Arima's coffee is 100% traceable, we proudly display the coordinates of the coffee 'fincas' on the packaging. 

Design & Art Direction: Remko Verhaagen
Charity: Niños de Guatemala

Buy your coffee at www.arimacafe.com

 

Wordmark / A strong symmetrical font with clear capitals to express reliability and quality.

Wordmark / A strong symmetrical font with clear capitals to express reliability and quality.

Outline / An iconic symbol and seal of quality for the socially engaged brand.

Outline / An iconic symbol and seal of quality for the socially engaged brand.

Colors / Three different colors to show the different estates.

Colors / Three different colors to show the different estates.

Patterns / Each patterns represents a unique regional feature.

Patterns / Each patterns represents a unique regional feature.

100% Traceable / The design features the exact coordinates of the 'fincas' to make the origin 100% traceable.

100% Traceable / The design features the exact coordinates of the 'fincas' to make the origin 100% traceable.

KCups / Branding design applied for KCups.

KCups / Branding design applied for KCups.

Fresh Beans / Packaging design for the fresh beans bag (pre-packed and to-go).

Fresh Beans / Packaging design for the fresh beans bag (pre-packed and to-go).

Portfolio / Design overview of Arima Café brand items.

Portfolio / Design overview of Arima Café brand items.